The Greater Santa Barbara Lodging & Restaurant Association is an association comprised of hotel, motel, and restaurant owners and operators. The association represents establishments throughout the county of Santa Barbara. Members range from small family-owned properties to larger convention hotels.  The Association also represents other local businesses that are affiliated with the Santa Barbara visitor industry.

The Mission of the Greater Santa Barbara Lodging & Restaurant Association is to represent the interests of the hospitality industry through education, advocacy, and member benefits that serve to promote and enhance our industry and our community.

The Association also represents the viewpoints of the lodging industry to the public through a positive public relations campaign focusing on the local news media outlets.